Allstate Foundation Purple Purse Uses Financial Empowerment to Break the Cycle of Domestic Violence

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Allstate Foundation Purple Purse Uses Financial Empowerment to Break the Cycle of Domestic Violence

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Domestic violence is at an epidemic level in this country as one in four women will experience it in her lifetime. While most people think of physical abuse, financial abuse occurs in 99 percent of all cases of domestic violence. It’s an invisible weapon that keeps victims trapped in homes that feel more like prisons.

In 2005, The Allstate Foundation identified financial empowerment as the key to breaking the cycle of domestic violence and the need to shift survivor services to focus on the long-term safety that comes with financial security. It established the Purple Purse campaign, with a symbol that speaks to the national color of domestic violence and the center of a woman’s financial domain, to provide survivors with access to financial education and tools and build a national movement of supporters.

The Allstate Foundation has invested more than $50 million in ending domestic violence and helped nearly 1 million survivors take steps toward stronger, happier, violence-free lives.

 A domestic violence survivor’s path to freedom inspired this year’s Allstate Foundation Purple Purse public service announcement video, “America’s Largest Prison Break.” http://bit.ly/1UQW0xB


A domestic violence survivor’s path to freedom inspired this year’s Allstate Foundation Purple Purse public service announcement video, “America’s Largest Prison Break.” http://bit.ly/1UQW0xB

With National Network to End Domestic Violence, the Foundation created financial literacy curriculum to help survivors rebuild their finances. Together, the organizations have trained more than 8,600 domestic violence service providers to deliver financial empowerment resources at over 1,600 organizations across all 50 states.

Started in 2014, the Purple Purse Challenge (which ends tomorrow) ignites fundraising and competition for Allstate Foundation incentive funding among nearly 200 nonprofits. For the last three years, actress and activist Kerry Washington designed purple purses for the annual initiative. To date, the Purple Purse Challenge has enabled nonprofits to raise $7.5 million for survivor services.

Congratulations Allstate Insurance Company!