Ally Financial kicked off its #TenPercentMore campaign – from June 16 – 30, Ally will match 10 percent of donations made to Feeding America, as well as donate $10 for every Twitter or Facebook engagement related to the program.
“The summer can be a fun and exciting time, but when school is out, more than 18 million children lose access to free or reduced-price meals. This is the time to help kids and their families who struggle with hunger,” said Gina Proia, Ally’s head of communications, citizenship and culture.
Feeding America is the nation’s largest organization dedicated to fighting domestic hunger through a nationwide network of food banks. The majority of the Ally donation will be going to local initiatives in Charlotte and Detroit.
“The Feeding America network serves 46 million people in America, including twelve million children,” said Nancy Curby, vice president of corporate partnerships at Feeding America. “We are thankful to Ally and its #TenPercentMore initiative for supporting children and families who struggle with hunger during the summer.”
This program aligns with a unique feature in the new Ally Cashback Credit Card, which provides its cardholders with an additional 10% cashback bonus if their rewards are redeemed into an Ally Bank account.
“We want to emphasize that 10 percent more can make a big impact – from a community perspective and a personal savings perspective,” said Diane Morais, chief executive officer and president of the Ally Bank subsidiary. “We are pleased to be able to support such an important cause, demonstrating that sometimes just doing a little more can make all the difference.”
Congratulations Ally Financial!