The BBVA Compass Foundation’s annual Project Blue Elf initiative is promoting financial literacy and delivering toys to more than 5,000 students in low- to moderate-income areas across 27 markets this month.
The bank more than doubled the reach of its signature holiday initiative, now in its third year, over the two previous years, providing more opportunities for bank volunteers to don blue hats and shirts as they worked to build up their communities. Watch the Blue Elves in action here.
“The objective of Project Blue Elf is to spread holiday cheer, and I’m pleased to say we are more than meeting it,” said BBVA Compass Chairman and CEO Manolo Sánchez. “This is a good will initiative that is woven into the fabric of our bank and underscores our brand promise of building better, brighter futures.”
NBA player and BBVA Compass Brand Ambassador James Harden, NBA legends Robert Horry and Bruce Bowen, and country music star Tyler Dial all participated in Project Blue Elf school events.
Volunteers in each market taught a financial literacy activity called “Sam’s Silly Savings Spot,” which is designed to teach children the safest places to keep and save their money. After the lesson, students were treated to a surprise toy unveiling and donation.
“Financial literacy is the central component of the Project Blue Elf initiative and speaks to our broader vision of helping people through the course of their financial lives,” said Sánchez. “We see our work with children from low income families as a good starting point, and it’s especially fulfilling to provide them with gifts over the holiday season.
Congratulations BBVA Compass!