Capital One and Adaptive Path Take a Human-Centered Approach to Better the Community

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Capital One and Adaptive Path Take a Human-Centered Approach to Better the Community

Adaptive Path is a team of designers excited to share ideas and partner with socially responsible groups to use design for the good of mankind.

Adaptive Path is a team of designers excited to share ideas and partner with socially responsible groups to use design for the good of mankind.

Adaptive Path was founded in 2001 as a pioneer in user experience design. They became a leader in UX consultancy, helping businesses and organizations solve problems and improve their products, services, and systems through a human-centered approach.

In late 2014, Adaptive Path joined Capital One, and they now lead highly strategic projects for multiple business units and innovation labs across the company. They work in small, cross-disciplinary design teams that define smart strategies leading to more human and valuable service and product experiences.

On August 25, 2015, Adaptive Path launched AdaptivePath.org. The announcement was part of the opening session at UX Week 2015 in San Francisco, and the audience included more than 1,000 user experience designers from companies around the country. The mission of AdaptivePath.org is to “Inspire, enable and involve others to create great human experiences that impact the community and transform us all.”

Adaptive Path has always been as much an idea as it is a company: the idea that designing for human experiences is transformative. Bringing the needs of people to the forefront is the best way for organizations, businesses, and communities to solve problems in new, effective, and meaningful ways. Design can and should be used for the good of the people it’s for.

AdaptivePath.org will share more ideas, tools, and methods and will showcase their practices in action by applying them to—and eventually involving the community in—pro bono engagements and community programs.

To learn more about Adaptive Path visit AdaptivePath.org.

Congratulations Capital One!