RBS Citizens Financial Group (RBSCFG) understands that helping youth and adults make educated financial choices brings them one step closer to realizing their dreams. That’s what Citizens Helping Citizens Manage Money is all about. It’s a program that encompasses the bank’s commitment to financial literacy and gives citizens the confidence and tools they need to budget, borrow, save and invest. Building on the success of last year’s inaugural program, which saw the bank partner with more than 120 nonprofits to reach more than 100,000 consumers and small businesses, this year’s program kicked off Financial Literacy Month with new enhancements. These include:
- Funding awarded to nonprofits through a competitive application process
- A social media initiative to celebrate “Money Mentors”
- An online financial literacy resource center dedicated to encouraging health financial habits
Celebrating “Money Mentors”
Many of us learn important life lessons about managing money from family members, friends, or even neighbors. Throughout April, RBSCFG is engaging in conversations on Facebook and Twitter to find the pearls of wisdom that have influenced customers and followers. If you’re a social media user, we encourage you to share your story with the hashtag #MoneyMentor.
“We know from our customers, our community partners and national studies that there is a strong need for financial education, not just in April but throughout the year,” said Barbara Cottam, Executive Vice President, Head of Corporate Affairs, RBS Citizens Financial Group. “Learning how to manage money is the first step people can take in understanding their financial goals and leading fiscally healthy lives, and we are committed to helping our customers and others in the communities we serve manage their finances and reach their financial goals.”
To learn more about Citizens Helping Citizens Manage Money, visit www.citizensbank.com/finlit.
Congratulations RBS Citizens Financial Group!