During Financial Literacy month and national Small Business Week, Fifth Third Bank reached 15,780 individuals through workshops, seminars and training sessions, which were designed for low- and moderate-income census tracts, low- and moderate-income families and small business owners. More than 200 financial empowerment events were held across the Company footprint promoting the Bank’s L.I.F.E. (Lives Improved through Financial Empowerment®) programs. This support included Fifth Third Bank Empower U® events, Financial Empowerment Mobile (eBus) tours and nearly 200 presentations utilizing the American Bankers Association Foundation’s Teach Children to Save® curriculum.
For Small Business Week, Fifth Third hosted approximately 40 events that were attended by nearly 3,500 small business owners and entrepreneurs. The events included detailed and interactive workshops.
In addition to deploying into the community, the Bank coordinated an effort to provide assistance directly to consumers via public relations strategies. Engaging radio media tours for both Financial Literacy Month and Small Business Week put Bank professionals on the airwaves to deliver informative and helpful tips for individuals and small businesses, including Fifth Third’s Top Ten Tips to Financial Empowerment.
Congratulations Fifth Third Bank!