For NetSpend, the newest member of the TSYS family and an organization that prides itself on serving an estimated 60 million unbanked and underbanked cardholders, a typical fundraiser or day of service wouldn’t suffice. The team wanted more — more engagement, more connection and more impact.
Enter Community Connect. Described as a combination scavenger hunt, product immersion session and community engagement, Community Connect truly was an experience — and far more than just an event.
On Dec. 11, 2014, more than 450 team members spent the day in Austin, Atlanta and other locations walking in their customers’ shoes, experiencing for the day some of the tough choices NetSpend cardholders make each day about how to spend their scarcest resources, time and money.
Forty-six teams were given $400 each, a bus pass and four hours to complete as many challenges as they could. Challenges ranged from filling up someone’s gas tank or buying hot meals for the homeless to using only public transportation, paying off pawn or payday loans and springing for parking for unsuspecting drivers.
In addition to the more than $20,000 NetSpend invested in the Community Connect 2014 experience, the company also plans to donate up to $10,000 to charities based on team member votes. Rather than receiving prizes, teams used the points they accumulated to vote for a donation to the charity of their choice.