PNC believes that the arts are an economic driver – creating jobs, boosting tourism and connecting with broader audiences to help sustain arts organizations and invigorate the business districts around them.
When support for the arts waned at the height of the economic downturn in 2009, PNC introduced a ground-breaking program in Philadelphia and Southern New Jersey, PNC Arts Alive! Since then, the program and its goal to broaden arts audiences through new programming, marketing and use of technology, has expanded to include St. Louis, Columbus, Ohio, and Eastern Florida from Ft. Lauderdale to West Palm Beach.
The multi-year grant initiative of the PNC Foundation, which receives its principal funding from The PNC Financial Services Group, challenges visual and performing arts organizations to put forth their best, most original thinking to expand audience participation and engagement. To date, the program has provided approximately $13 million in grants to enterprising cultural organizations.
With Arts Alive, PNC continues its advocacy for the arts and arts education among the business community. One example is the company’s sponsorship of a research study that provides information on the health, breadth and diversity of the Philadelphia region’s cultural sector. As such, it influences other companies’ support as well as public policy around the arts.
This award-winning program has earned recognition from Americans for the Arts in New York City along with regional arts organizations. For more information, visit www.pncartsalive.com.
Congratulations The PNC Financial Services Group, Inc.!