Actress and advocate Kerry Washington joined with The Allstate Foundation to raise awareness about domestic violence and the critical role that financial abuse plays in domestic violence situations. Washington is serving as the national ambassador for Allstate Foundation Purple Purse, the signature initiative that gets Americans motivated to combat domestic violence.
Washington’s role as ambassador includes designing a limited-edition purple purse that will be distributed among community leaders, Allstate agency owners, Purple Purse community partners that work directly with survivors, celebrities and media to raise awareness for the cause. The purse represents the center of a woman’s financial domain and purple is the color of national domestic violence awareness. The Allstate Foundation is also distributing Purple Purse charms through Purple Purse Challenge participants to attach to a bag or purse and show support year-round.
To raise more awareness, The Allstate Foundation encouraged the public to participate in a Purple Purse Challenge by donating to local nonprofit organizations that support financial empowerment services for domestic violence survivors. By collecting donations, each participating organization could compete for nearly $650,000 in incentive funding and direct grants contributed by The Allstate Foundation. More information can be found at www.purplepurse.com.
Since 2005, The Allstate Foundation Domestic Violence Program has empowered domestic violence survivors with resources, knowledge and skills they need to achieve financial empowerment and a life free from abuse. Since its inception, the program has helped nearly 400,000 domestic violence survivors leave abusive relationships through financial education, job training and readiness and microenterprise programs.
Congratulations Allstate Foundation!