State Farm Bank is bringing lessons it has learned in creating innovative solutions to local nonprofits based on their defined needs. Working with the Community Health Care Clinic (CHCC), five areas of solution exploration were determined:
1. Social media use,
2. Text and technology use in fundraising,
3. Increasing engagement of medical professionals,
4. Fundraising campaign, and
5. Increase in long term skilled volunteers
State Farm employees with expertise in areas of marketing, philanthropy, innovation, medical, and public affairs were selected to attend an intensive one hour meeting to provide technical expertise to the CHCC. Individuals were divided into groups and were tasked with brainstorming solutions to their respective issue. Groups picked ideas, created visuals, decided on key points, created a prototype, and ultimately pitched their ideas of possible solutions to the group and CHCC staff and board members.
CHCC Board President and State Farm in-house counsel John Kim stated, “This was one of the most productive hours as the project ideas created and expertise provided were invaluable to the work of the Community Health Care Clinic. I am excited to see the Community Health Care Clinic adopt specific ideas for implementation as part of the organization’s first capital campaign.”
To view CHCC’s $1,700,000 capital campaign project created in part with help from the State Farm Bank innovation meeting, click here. CHCC has raised $1.1 million year to date.
To learn more about State Farm Bank, click here.
Congratulations State Farm Bank!