The Hartford’s Employees Celebrate Small Businesses With Hart Mobs

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The Hartford’s Employees Celebrate Small Businesses With Hart Mobs

Hundreds of The Hartford’s employees formed “Hart Mobs” to patronize local businesses in cities across the country to celebrate the positive contributions small businesses owners have on their local communities. This effort supported the Small Business Administration’s National Small Business Week, which took place May 12-16. “Organizing a group of employees to shop or eat at our neighborhood small businesses is a great way to show our support and build stronger relationships with our local small business owners,” said Ray Townsend, founder of the Hart Mobs and a premium auditor at The Hartford. “The Hart Mobs were created by employees and our goal is to support local small businesses whether or not they are a customer of The Hartford.”

 The Hartford’s Hart Mob visited M Chocolat, a fine chocolate candy store in Alpharetta, Georgia, during the Small Business Administration’s National Small Business Week in May 2014.

The Hartford’s Hart Mob visited M Chocolat, a fine chocolate candy store in Alpharetta, Georgia,
during the Small Business Administration’s National Small Business Week in May 2014.

During Small Business Week, nearly 300 employees, friends and family members visited businesses in 14 U.S. cities including Boston, Indianapolis and Oklahoma City.

Hart Mobbers shopped at The Flying Cupcake in Indianapolis to celebrate Small Business Week.

Hart Mobbers shopped at The Flying Cupcake in Indianapolis to celebrate Small Business Week.

A Hart Mob visited small businesses along Indianapolis’s Massachusetts Avenue during Small Business Week.

A Hart Mob visited small businesses along Indianapolis’s Massachusetts Avenue during Small Business Week.

Hart Mobs are an employee-led movement that began in October 2012 when employees in the company’s Small Commercial business and their friends and families organized “cash mobs” to patronize The Hartford’s small business customers. The program has since grown organically into a company-wide effort that has expanded to include businesses beyond The Hartford’s customers. Prior to this year’s Small Business Week, there have been nearly 400 employees supporting 24 small businesses in 15 cities across the country.

The Hartford Hart Mob ate at the Acropolis Café in Charlotte, N.C.

The Hartford Hart Mob ate at the Acropolis Café in Charlotte, N.C.

“The Hartford serves more than one million small business owners and this effort further demonstrates our commitment to helping small businesses prevail,” said Kathy Bromage, chief marketing officer at The Hartford. “The Hart Mobs began with an idea from one employee and the way in which the company has rallied together to support small business owners showcases the character of our teammates.”

 Congratulations to The Hartford!