Union Bank kicked off 2016 with a first-ever float in the 127th Rose Parade® in Pasadena. In collaboration with longtime community partner the American Heart Association (AHA), the Union of Hearts float was a burst of color, song and dance that brought more than 40 Union Bank employees and AHA volunteers together to promote a message of heart health during the world-famous parade.
At 55 feet long, the float featured two giant hearts appropriately named Ticker and Lub Dub (the sound a healthy heart makes), 15,000 flowers and a daytime fireworks display – as well as a giant “30” to celebrate the number of years Union Bank has worked with the AHA in the fight against heart disease and stroke.
To add to the celebration, the Bee Gees’ iconic 70s hit “Stayin’ Alive” was played from the float, and the classic beat got participants and the crowd dancing. The AHA uses the song to help teach CPR as its tempo matches the correct rate of chest compressions.
The Parade was attended by an estimated 700,000 spectators, with some 54 million people watching on TV. The Union of Hearts float was featured on local, regional and national news, including the “Today Show.” After the Parade, the float was displayed at the Post Parade Showcase of Floats, which provided an opportunity for AHA and Union Bank representatives to interact with the public by offering hands-only CPR training and further communicating the unified message of 30 years of collaboration. Over the course of the weekend, nearly 1,700 people learned the life-saving technique.
Congratulations MUFG Union Bank, N.A.!